On Demand Connector offer upsets loyal customers At the back end of last week, Sky cheerily announced to the World that its next generation of PVRs would, for the first time, come with built-in WiFi. This is good news; with the proliferation of on-demand content appearing on the platform, it should now allow most access as, let's face it, not that many have their router located close enough to the TV to allow for a wired connection. At the same time, Sky also said that it was also launching a programme that would allow some customers to receive a device allowing their existing boxes to be given WiFi capabilities, free of charge. Again, on the face of it, this also sounded like good news and the On Demand Connector, as Sky call it, should simplify access to Skys On Demand Services for many. At the time we posted the news, we werent quite aware of how restrictive the terms of the On Demand Connector offer were, however, and its only open to those that have never connected to the service at all. So that means, even if youve only hooked up a LAN cable once, to check what was on offer, youre not eligible to receive a free device. We can understand Skys reasoning in wanting to entice new customers with the offer but surely they should also be rewarding the loyal customer base who have helped grow Sky On Demand service, thus far? Indeed, Sky On Demand now reaches 2.7 million homes, in the UK, and registers an average of 6.2 million downloads a week so it cant be doing badly for them but their reasoning that, if a customer already accessed On Demand their set-top box must already be connected and thus dont require a wireless connector, seems flawed. From the reaction to the news both on here and our Facebook Page, we know that this is simply not the case for many out there. As well as the instances of people running inconveniently long lengths of LAN cables, some will have forked out for mains line plug solutions so it seems just a tad unfair that their support for Sky has gone unnoticed by the Company. The wireless connector is still available to those that have sampled On Demand previously and is priced at a - not ludicrous -£21.95 but we know many will feel aggrieved about to have to stick your hands in the pocket for something others, arguably less deserving, will be getting their hands on for nothing. We think, that as an act of goodwill, Sky should open up the offer to existing customers and show them that their loyalty is appreciated. These things cant be costing Sky a lot to produce and they seem more than willing to offer their NOW TV Box as a loss leader for that service, so why not the On Demand Connector too? Were sure theyd soon recoup the costs once youve rented a movie, or two. So readers, what do you think? Have your say in the comments below.