Well in my opinion it is. I don't think i've ever played a game and crashed into a barrier because i was marvelling at the light effects on a cobbled street or how amazing buildings look. The sense of speed is incrediable. Playing "in the car" it is amazing, accelerating in the Enzo Ferrari, you can almost feel your cheek being swept back by the g-force. Handling is also immensly accurate (or at least feels that way as i've yet to drive an Enzo) and where do I begin with the show-room mode? This is simply the best game I have ever played in the last 18 years or so of gaming and I love the cone and speed camera challenges. And I haven't even mentioned the 'LIVE' capabilities with downloadable content and online racing. Absolutely 11/10.