After having the console over a week now and watching a few DVD's, I can't help but feel very let down by the noise of the fans once they kick in after a few minutes. On quiet scenes I can hear the loud whirring a mile off, I think even worse than when I first had the PS2. All is quiet for about 10 mins then whoosh. Some people have reported that theirs are silent so I am thinking about trying to get an exchange and try a new one. I have it placed horizontally on a shelf in an av unit but while the space is limited it has enough ventilation I would say. I have tried it out in the open on its end but the fans remain at full pelt. It is about 3 times as loud as my skyHD box and it is really spoiling my DVD viewing which was a reason for getting the thing in the first place. Anyone else have any thoughts as it seems not too many comments on this recently?