"Investor adviser Roger Ehrenberg believes Microsoft's foray into gaming has been a "disastrous endeavour", and that it should rethink its entire strategy. His conclusion was based on "objective numbers" taken from the Microsoft's financial statements, which show a total loss of USD 5.4 billion from its efforts. "Microsoft needs to take a long, hard look at its gaming strategy: and, in fact, its entire H&E [Home and Entertainment] strategy," Ehrenberg stated on Forbes.com. "At what point, regardless of its virtually endless financial resources, does it say 'enough is enough'?" Link - http://www.eurogamer.net/article.php?article_id=75566 ***didnt post this in the 360 forum for obvious reasons***!!! Whilst obviously this guys comments are going to go down like a lead balloon to some on here he does have a point on the financial costs to MS. We hear over and over that MS have bottomless pockets and can afford to make a loss on equipment and pay well over the odds for exclusives etc but its not likes its Bill Gates personal money they are spending they do have investors to consider. I also agree that they tend to pander to the so called 'hardcore gamer' - its all shooters and racers - they have limited diversity in the types of games so how can they ever expect to appeal to a mass market? Will there ever be a pink 360 - thats probably a good yard stick for mass market acceptance. What consititutes a sucessful strategy for MS and how much money will it cost to get them there and will they be willing to spend it?? p.s. first person to use the expression 'troll' or 'fanboy' gets a pink 360.