This US Site reckon they have the answer to winning the battle : "Here is the secret weapon that one side can use to win the format way, piracy. Piracy sells players and burners to early adopters, and others who are collectively known as influencers. There are studies all over the place saying that for every influencer, they tell X people about a product, and those X tell Y more, leading to hundreds or thousands of sales for each early adopter. Now, if you want to make your format win out, let the geeks pirate with it. Build in a gaping hole in the protection mechanism. Build in direct unencrypted digital out, or better yet, don't use any DRM. You will sell them faster than you can make them. If one side allows copies, even if they are illegal to actually do, and the other doesn't, which one would you buy? Really, is it even a fight, much less a fair one? So the side that wants to win, court the underground. Make a hole,and post it on the web sites that care about these things. Make the 'problem' known, and you will sell tons and tons of them. As soon as a model of DVD player is know to have a region free backdoor, it sells like hotcakes Now you know what to do to win the war, absolutely and quickly." http://www.theinquirer.net/?article=23568 Discuss ?