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Infocus Maintaining "Tight" Control on Market ?

Discussion in 'Projectors, Screens & Video Processors' started by Richard Moore, Nov 6, 2003.

  1. Richard Moore

    Richard Moore
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    :eek: Entirely innocent question

    Why would the Infocus 5700 be unavailable to just about all the web/telephone based Infocus pj dealers ?

    Why would it be available to a select few who all sell it for £3K to the penny - and er, not a penny less.

    Curious eh ....

    If this isn't the case then do tell.....................
     
  2. buns

    buns
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    In the states it isnt at all like this, the X1 for instance is now a sub $1k machine.....

    However, maybe the Uk distributor is a lizard like organsation

    ad
     
  3. doubledrat

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    I'm thinking of complaining to trading standards about this

    My brother works for a computer company, and he offered to try and get me a 5700 at cost price. He contacted the distributor, but they refused to sell him any projectors because there is already someone in our city (!) that is selling the projector. Now call me cynical, but this smacks of price fixing to me. At the very least, it is anti-competitive practice
     
  4. Gordon @ Convergent AV

    Gordon @ Convergent AV
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  5. KraGorn

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    I don't see you have any grounds whatsoever to complain. 'Price fixing' etc. applies only when two or more 'competing' companies band together to agree prices, in this case it's a single company who as far as I know is at liberty to set prices however it wants.

    Decisions like the 'parallel importing' show the law is on the side of those who make the goods having the right to dictate how/where they're sold.

    Yes it's annoying and borne out of pure greed .. but it's their product to sell as they see fit, if people choose to accept being ripped-off by artifically high prices companies like this will continue to survive.
     
  6. Chris Frost

    Chris Frost
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    I'm probably going to get flamed for this, but I think it's a valid observation and I'm feeling brave so what the hell...

    One the one hand I read loads of posts asking where the best price for kit is. Some of you guys go to extraordinary lengths to save money on a projector. Admittedly, some of the savings are large so I can understand it if you are willing to take some risks and go to the trouble of arranging a personal import.

    On the other hand I read posts like Projector demoing in the Midlands and this one North West demo where enthusiasts complain about the lack of decent shops willing to demo.

    You can see the contradiction, and perhaps CSE have as well.

    It is perfectly within a distributor or manufacturers rights to set certain standards for its retailers.

    In the case of CSE you need only look at the other products they sell to understand that they're looking for dealers who are willing to invest time and money in demo'ing the product properly.

    They believe they have a story to tell. Something unique that their product has to offer that takes time to explain or show. And lets face it, it's a crowded market. There's hardly a shortage of projector choice at or around £3k, so if CSE's approach doesn't work for you then there are plenty of other dealers with agressively discounted products just itching for a chance to quote.

    That's Free Market Economics - and it cuts both ways.

    Regards
     
  7. gringottsdirect

    gringottsdirect
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    Relevant heated thread regarding similar scenario on AVS.

    www.avsforum.com/avs-vb/showthread.php?s=&threadid=346306.

    Some poster, Peccavi ( Peckerhead :D ) is trawling the net for discounted AV products then reporting the stores to official distributor, so they either cease the website cut prices or lose their authorised dealer status and supply of stock.

    Noticed in UK pressure was allegedly applied to Creative Audio in Shrewsbury to cease cut-price mail order Kef products, so it happens here already.

    Obviously the way forward for products that benefit from demonstration, rather than see dealers go out of business because of mail order competition, instead see brands which allow mail order distribution cease to be demonstrated by dealers.
    The brands won't survive by mail order alone, so they will have to play ball with bricks and mortar dealers.
    Can't have it both ways, either as makers, mail order dealers or potential buyers.
    Using a dealer for advice and a demo, then shopping around to buy on-line can't continue long term. :cool:
     
  8. MAW

    MAW
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    As a retailer, installer, and forum member I couldn't agree more, We have a living to make, and I do a lot of demoing, including in customers own homes, eves and weekends, and then to have them say 'I'm buying it from xyz direct on the internet' is a bit galling. XYZ do nothing but put a mark up on the stuff, and probably then leave you to deal with any warranty issues. Who's ripping who off? If you want service you have to pay.
     
  9. Stinja

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    While gringottsdirect and MAW have valid points, the UK isnt exactly renouned for customer service or after-sales support. And when attempting myself to get a demo, i found it quite difficult. Adverts in mags tell you nothing, and even places like this vary in the replies as to who or what to purchase off.

    This all makes the consumer very cynical, and hence they seem to buy at the best price, as their expectations are poor. If a brick & mortar company had offered to demo in my home, sell and then tweak the picture of my PJ and surrounds, then i may well have purchased off them. If all you get offered was to be sold the same box as an online company, they'll wonder why pay more?
     
  10. Venom1969

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    Infocus had/has a good deal where you can demo a projector in the comfort of your own home for 10 days. And if you're not happy after that you can return with no strings attached. That's the kind of service you'd get in america but not here.

    Plus american's are well looked after in the price range bracket too. Like buns said an X1 for under a grand. That works out about €800 or £560. You'd be very hard pushed to find a price close to that with the after sales service to boot.

    Bricks and mortar are going to have to compete with online retailers by providing solid after sales service and reasonable pricing. At the end of the day it's down to you, the buyer. Do you want to save the pennies or live with some peace of mind?
     
  11. Richard Moore

    Richard Moore
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    As the original poster....

    The problem I had was that I'd done all my research on-line and by reading the mags. I had no interest in dealer demos. I just wanted the best price in a competitive market. Unfortunately it wasn't a free market as Infocus (via their disti) decided on their strategy - as they're free to do.

    I get a little tired when buying expensive pieces of kit (not just AV) when it's clear I am more informed than a supplier and all they're really doing is adding local margin and no value. My specific experience of my recent AV upgrade was dealers who didn't have stock , knew SFA about it and one who even demoed me a sound system where I had to point out the rear speakers weren't switched on.

    Now I know there are good dealers out there (I guess) and I don't mind paying extra margin in exchange for value - and I decide what that value is. The dealer who I eventually bought the Infocus from was the only one in my area who could stock it and all they did was take my money and hand me a box.
     
  12. Klippie

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    Richard,

    I know where you’re coming from...

    This happens almost to every piece of popular electrical equipment i.e. white goods, av stuff, games machines, mobile phones etc, if you look around the high street the stores will be mostly price matched to the penny. Its called big business and you don’t stand a chance, Joe Public are at the mercy of these shops who will savage your pocket for everything you have if you let them.

    Consumers in this country are easy meat for retailers because a majority of them have not got a clue what they are buying and just because a salesman tells them it’s the latest and greatest they are taken in and then its too late.

    As for specialist hifi and av shops I am lucky I’ve found a few locally who will get close to matching net prices, if they have been good enough to demo the equipment for me I don’t mind paying a little extra for the service.

    The rule of thumb I use is if the shops wont do the deal then walk out the door.

    It’s their loss.

    Klippie.
     

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