They should have ANALysed the data a bit more as it would have been interesting to know if sony could afford to just abandon blu ray. As far as I have read, the developement costs of the PS3 and selling the hardware at a loss has put sony, as a whole, even more in the red than myself when I was a student. Sony seem to have put a lot of eggs all into one very small basket so I would expect that they will fight the so called "war" in every way possible and I would not even be surprised to see a few shots aimed at the groin area (from either side).
I wish someone would pay me to come up with such insight as " if folks dont have players they dont buy disks."
On a much sadder note, I still use my minidisc, hifi and portable
My parents also taught me never to trust anyone with the word "anal" in their job title.