xar
Prominent Member
EDIT: I wasn't sure if this was the right forum section as it seems to cover TVs, projectors, speakers, amps etc rather than being specific to one...
Came across this earlier today. Seems to be an IMAX version of THX certification, with reference to both hardware and software bearing the logo if it meets the standards.
Sony, Paramount, and Denon all signed up so far. Not quite sure how this fits in with DV vs HDR10/+ for example, but some of the key extracts below:
Why?
"While the IMAX theatrical experience continues to be the gold standard in blockbuster movie-going, the companies saw an opportunity to improve and create greater consistency in the home entertainment space. There are two challenges that we’re looking to address. First, we’ve all walked onto a showroom floor and been overwhelmed by the sheer volume of products. Other than price, how do consumers objectively know which is best? Second, as content moves downstream from theatrical to home, how do you ensure an optimized viewing experience that remains faithful to the filmmakers’ creative intent?
The goal of IMAX Enhanced is to take the mystery and frustration out of the buying process to make it easier for consumers to identify the highest-end content and consumer electronics products that will bring the most premium entertainment experience to your home.
What?
"IMAX Enhanced is a new licensing and certification home entertainment program. To qualify and carry the IMAX Enhanced logo, the highest-end TVs, projectors, sound bars, and AV receivers must meet stringent performance standards established by IMAX, DTS and Hollywood’s leading colorists in order to create a consistent and higher bar for image and sound performance on premium devices. IMAX digitally re-mastered content for the home environment is created to provide the sharpest 4K HDR images and powerful sound as the filmmaker intended. We are designing an IMAX Mode for the enhanced devices that will be meticulously optimized to play digitally re-mastered content to deliver the best viewing and listening experience on that device."
https://www.imaxenhanced.com
Came across this earlier today. Seems to be an IMAX version of THX certification, with reference to both hardware and software bearing the logo if it meets the standards.
Sony, Paramount, and Denon all signed up so far. Not quite sure how this fits in with DV vs HDR10/+ for example, but some of the key extracts below:
Why?
"While the IMAX theatrical experience continues to be the gold standard in blockbuster movie-going, the companies saw an opportunity to improve and create greater consistency in the home entertainment space. There are two challenges that we’re looking to address. First, we’ve all walked onto a showroom floor and been overwhelmed by the sheer volume of products. Other than price, how do consumers objectively know which is best? Second, as content moves downstream from theatrical to home, how do you ensure an optimized viewing experience that remains faithful to the filmmakers’ creative intent?
The goal of IMAX Enhanced is to take the mystery and frustration out of the buying process to make it easier for consumers to identify the highest-end content and consumer electronics products that will bring the most premium entertainment experience to your home.
What?
"IMAX Enhanced is a new licensing and certification home entertainment program. To qualify and carry the IMAX Enhanced logo, the highest-end TVs, projectors, sound bars, and AV receivers must meet stringent performance standards established by IMAX, DTS and Hollywood’s leading colorists in order to create a consistent and higher bar for image and sound performance on premium devices. IMAX digitally re-mastered content for the home environment is created to provide the sharpest 4K HDR images and powerful sound as the filmmaker intended. We are designing an IMAX Mode for the enhanced devices that will be meticulously optimized to play digitally re-mastered content to deliver the best viewing and listening experience on that device."
https://www.imaxenhanced.com