I thought I was a fussy bugger, but apparantly nothing compared to some of you guys! Went around today looking for a new set to replace my non-HD ready, non-Xbox 360 720p compatible philips LCD. I was specifically looking for the panny 500, the two new Sonys and the samsung cheapy. I saw the samsung next to a philips 5720(?) running a sky HD promo via HDMI in Comet. Both looked pretty much identical. If I concentrated, the philips might have had slightly more contrast, but I hadn't checked the settings on either set. Suffice to say the samsung looked great. Then checked out the Sony V32 in Powerhouse, running Monsters inc via component (using a HDMI toshiba player, but no HDMI cables - duh!). Quite disappointed. Quite a lot of pixelation - sharp corners etc. Looked like bad scaling, which is the one thing the Wega engine is supposed to improve over the S32 isn't it? Then went to the local Sony store, John Lewis, Bentalls and Currys. Saw both Sonys and the samsung doing normal rubbish TV (either a badly distributed Sky feed, or analogue terrestrial). All the TVs looked bad close up, but to my eye, they looked pretty much of a muchness from a normal viewing distance. So this has taught me a couple of things. 1) If I were to choose, I'd choose the S Sony over the V because I'm not convinced of the benefits of Wega engine on our bad digital broadcasts. (DVD I'd HDMI or project anyway) 2) The samsung more than holds its own over the sonys IMO. The philips was impressive though, and I'm going to check out online prices to see how it compares to the Sony/Samsung.