It's all about the innovation Today at IFA 2012, Samsung unveiled its vision for the consumer electronics market and introduced the products and services they hope will push the boundaries of innovation. Before a crowd of IFA 2012 attendees, Boo-Keun Yoon, President and Head of Consumer Electronics Division, Samsung, stated that the company will cultivate the curiosity of its people and uncover what is meaningful for consumers who engage with its products. Earlier this year, we promised to remove the barriers that exist between devices and content, Yoon said. Today, you will see how far weve come in achieving this goal, with technology that will create unique experiences by putting the consumers at the centre, and building every product, content and service around them. Samsung also noted its leading position within the TV industry for the sixth consecutive year, as well as its lead in Side-by-Side refrigerators for the past six years. We have high ambitions for the future, Yoon said. By 2015, we hope to celebrate a decade as the global number one manufacturer of televisions, as well as the worlds number one producer of all digital appliances. The company also announced a number of new devices, including the 55-inch ES9500 OLED TV, revolutionary Space Max refrigerators and ecobubble washing machines, Galaxy Note II and Galaxy Camera, and updates to its AllShare content platform. Yeah, yeah. Show us the OLED!