Samsung also open up Smart TV SDK Today at IFA 2012, Samsung hosted its Samsung Developer Day at IFA 2012. Over 1,000 application developers from across the globe participated in the event held at the show in Berlin. The developer event at IFA follows the success of a number of similar events held by Samsung this year, starting with the Samsung Developer Day at Mobile World Congress in February and followed through the summer by Developer Day events in Tokyo, Cairo and Seoul. The events provide an opportunity for Samsung to introduce platform technologies and developer services under the theme "Learn, Share, Network". The Samsung Developer Day at IFA this year focussed on the new Galaxy Note II and Galaxy Camera devices, which were introduced to the public at Samsungs Unpacked event last night. The developer event at IFA included the introduction of various Samsung smart devices in addition to mobile phones, notably Smart TVs and cameras. It featured discussions on service development for multi-device convergence environments. Samsung Smart TV SDK 3.5, premiered at the event, which assists developers in utilising various functions supported by Samsung Smart TVs when developing TV apps. It also supports various Smart TV Emulator Modes to facilitate a simpler development process, and enables developers to create more innovative apps by taking advantage of new features such as the Convergence Framework and Smart Interaction. Samsung also announced its plans to release the development tools and APIs for the new Galaxy Camera to third-party app developers. At the event, Samsung also released the latest version of its S Pen SDK, enabling app developers to create apps that harness the potential of the S Pen in the Galaxy Note category. The update supports a variety of new Note features such as Air View which allows users to hover with the S Pen over an email, image gallery, or video to preview the content without having to open it. Samsung also introduced the Open API for Samsung's ChatON messaging service. Simon Stanford, Vice President, Telecommunications and Networks, Samsung UK and Ireland, said, Samsung will continue its efforts to promote convergence content that can be used on a range of Samsung devices including mobile phones. Samsung will also continue to strengthen its competitiveness by collaborating with third-party developers that enhance the Smart Ecosystem.