I was in Currys today having a quick look.... ... and when I was looking I noticed that a couple had been convinced to get the Hitachi 28LD5200 and the sales person had wondered of to check something.... I talked to the guy and he said that the sales person had said that it was the best price for that TV he could get... the price was £1099... So I mentioned that Richer Sounds in town is selling it for £799... I can sleep better now But of course the sales person has now lost a sale unless they price match it. Was I cruel ?