We have been thinking about a Plasma for sometime and Ive been researching things for awhile. For our budget, the ideal purchase seemed to be the Panasonic Viera TH37PE30 as it fitted all our requirements, and had excellent reviews. We went out to "do the deed" today, and my partner was talked into the Sony KEP42MI instead. I knew very little about this model and insisted on finding out more, but was over ruled and the dotted line was signed. As I had misgivings, I asked if there was a cooling off period and there is - so I can ring them tomorrow and change it to the Panasonic. Having browsed the forums and the net in general, I can find very little info (let alone reviews) on the Sony, whereas the Panasonic seems to be the model of choice for many of you. The overall impression I get from the snippets of info I found were negative about the Sony. My gut feeling is to cancel the Sony (even my partner is having doubts know we are home), but would appreciate any advice from the experts. I would be grateful for any replies. Cheers. Allie PS...Classic today from a salesman in the Sony shop when I asked him to tell me about the KEP42MI. His reply? "Its a 42" Plasma Television" Gotta love em.