Huge campaign planned for UK Digital Switchover

Discussion in 'Freeview & YouView' started by The News Bot, Sep 19, 2007.

  1. The News Bot

    The News Bot
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    The body charged with handling the UK's switch to all-digital TV, Digital UK, is planning to spend eight million pounds this autumn to get its message across. A new campaign, built around the company's robotic character Digit Al (voiced by Matt Lucas), will cover all media. According to broadcast regulator Ofcom, fewer than one in five [...]
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