Ignoring all the speculation and rumours, when Sky do actually announce the availabilty date, how will they do this? Where will we expect to see the official announcement of availability and prices?
Ignoring all the speculation and rumours, when Sky do actually announce the availabilty date, how will they do this? Where will we expect to see the official announcement of availability and prices?
I'd expect a press release and an announcement on their web site. There are plenty of people here with their ear to the ground waiting for the announcement, so expect it to be posted (and confirmed) as soon as it happens.
Ignoring all the speculation and rumours, when Sky do actually announce the availabilty date, how will they do this? Where will we expect to see the official announcement of availability and prices?
We can expect to see it in Sky Magazine, on every Sky channel, on the Sky website, via a Sky email spamfest, on cards in phone boxes, on backs of cigarette packs..
I'm not so sure. It's probably best to do a soft launch until they can ascertain demand and make sure they can meet orders given the boxes they have. I'm hoping they start off low key until their systems are all in place rather than seeing an xBox 360 launch fiasco, which alienated a lot of people.
I noticed film poster sized Sky HD ads outside our local Odeon last week.
These spaces are usually occupied by large company's products like Pizza Hut, so they must be gearing up for quite a big launch, unless they're targetting a few prime sites.
James Murdoch said that the main promotion would happen in the second half the the year in the run-up to Christmas. I guess they are doing some general "awareness building" at the moment.
James Murdoch said that the main promotion would happen in the second half the the year in the run-up to Christmas. I guess they are doing some general "awareness building" at the moment.
Ill be gutted if its then, havent they always said early 2006? In my mind that means the first half of the year. Running up to xmas is not early 2006- id be livid if thats the case!!
Ill be gutted if its then, havent they always said early 2006? In my mind that means the first half of the year. Running up to xmas is not early 2006- id be livid if thats the case!!
The launch will happen in Spring 2006 (hopefully), but Murdoch says that the strong promotion of it won't happen until the later. I assume it's because boxes will be in short supply (but he didn't say that).