If I were HD-DVD and wanted to win the format war I would start giving away HD players at cost. That way I would have millions of players in houses and with them all buying HD-DVD's I would quickly recoup my cost and start to make a huge profit. Since if we all only buy 100 disks then that is at a cost of £1,600. Since I guess most of you buy that many a year. Seems a no brainer to me. Well I can hope.