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ive got a samsung with 100hz and the difference is huge.
it's great for gaming , especially first person shooters . When you pan around in a game without the 100hz on it's not very smooth and text and fine details become blurry . However when you switch it on , the image becomes smoother and infocus for want of a better word.
It's not a perfect technology yet, but having seen the benefits i wouldnt buy a set without it now.
I dont own any lcd,but I have spent some time in the shop to compare this.The shop had a Sony 40S2530 and 40D3000 so I could compare them.Yes the 100Hz make a difference especially on football!!!!The 40D3000 was much better on the football match than the 40S2530.The S was good but not as the D