Not sure on hours but I mostly game and I had the panel replaced on my E6 due to burn in and it came back pretty quickly on the new panel as well!! Been gaming exactly the same on my B9 for a few years with zero burn in!! I do think there is a huge improvement in burn in resistance from the 6 series to the 9 series
The 65 inch C9 is on sale at COSTCO USA for $999.97. With the prices of OLEDs coming down considerably defects on TVs aren't going to be as big of as a concern. For instance am I willing to risk $999.97 dollars on the best TV out there. What is the risk of me losing this money due to my TV failing and having OLED Burn In. The statement now, "shouldn't have to worry for most people with normal use", means you shouldn't have to worry for any use. What is normal use nowadays, There are millions of OLED owners that habitually game on their OLEDs for hours every night. There are millions of OLED owners who use their TVs for computer monitors. With that being said here are the facts,
What Techradar says,
‘ “Typically, all you need to know is that the latest
OLEDs are far less prone to burn-in than ever before and those odds are only improving over time. ”
What HowToGeek says, “The burn-in issue isn’t going away entirely. However, it also
isn’t as much of an issue as it once was, thanks to improvements in manufacturing and software compensation. If you’re looking for a new TV in 2020, especially to play the latest games when next-gen consoles launch, an OLED might be your best choice.”
CNET, "Also, OLED technology has gotten better.
Billions of dollars have been spent on OLED manufacturing and R&D, and that's ongoing. So stories you may have heard about "burn-in" likely entered the zeitgeist years ago about older OLED displays.
You just don't hear about newer OLEDs having these issues "
RTINGS,COM
Their opinion has far more to do with marketing their website than the truth. RTINGS.COM wants people to mention their 2017 outdated burn in tests as much as possible since this is one of their best marketing tools. When their 2017 torture tests proved burn is was possible they did everything possible to maximize the issue for marketing their website. Look at the ridiculous examples below.
RTINGS.COM Marketing Technique in 2019
Rtings.com gives burn in a 1.0 rating. The worst rating possible. “OLED TVs such as the LG OLED E9 have an inherent risk of experiencing permanent image retention.” What does the word inherent mean? There is a reason Rtings.com picked the word inherent to describe OLED burn in and then they peppered this statement throughout their web site.
RTINGS.COM Marketing technique in 2022
Today they give the permanent burn in risk a 2 out of 10 and it is just a risk instead of an inherent property.
That is a 100 percent improvement in their rating. On top of that they only mention OLED burn in in a few places instead of mentioning it in every other sentence.
For me I am willing to take a $999.97 risk for a 65" OLED TV even though rtings,com says the risk is 2 out of 10.