I've been doing my research into which HD ready 32" Lcd screen to buy and i keep coming back to the Samsung LE32R41BDX. It seems to have all the connectivity you could want, is HD ready, has an intergrated freeview decoder, looks good and from the few reviews i've managed to find on this exact model it performs well too. Then of course there is the price, this model is available on line for under £850!!! I watched it next to a Philips Pixel Plus 2 screen, of the same size in Comet the other day, playing a HD sourced demo from a PC. I have to say from standing a specific distance away and slap bang in the middle of the screen the Philips looked sharper, just, but any closer and it looked grainy compared to the Samsung whose display was fantastic. Am i missing something here? How is it so much cheaper than the equivalent Sony, Panny, Philips, JVC, Hitachi etc??? I've seen that this and the 26" model seem to be very popular on here so come owners is it really that good comapred to its more expensive competitors or does it get the vote because of it's price?? I know it has all the toys but does it perform? I know Samsung make their own screens (and for a lot of other manufacturers) so is this a reason for them being able to sell it at such a price, as it is cheaper to produce each unit as they use their own screens? Or am i really missing something!?!? Sorry for all the Q's but I need to know because i'm very close to buying one but could spend the extra if i'm going to see/hear the difference.