Found this and am wondering will I really miss 'Picture Master' as its seems the '6600 is without this' Hitachi broadens HD-Ready range with new 42PD6600 plasma TV and 37LD6600 LCD TV Berlin, IFA 2005 - To compliment its flagship Picture Master range of high performance plasma and LCD TVs, Hitachi is launching a new range of HD-Ready flat screen TVs. The first of the new HD-Ready 6600 series flat screen TVs, the 42PD6600 42-inch plasma television and the 37LD6600 37-inch LCD television, will be launched and shown for the first time at IFA 2005. ?European HDTV services are available now on a limited basis, and are set to enter the mainstream over the next two to three years, as a number of European broadcasters launch HDTV services. Our Picture Master range gives customers the ultimate in high definition picture performance with Hitachi?s leading-edge component technologies. The addition of the HD-Ready 6600 series televisions enhances Hitachi?s range of HD-ready flat panel televisions, giving customers greater choice and flexibility in terms of performance, features and price,? comments Richard Bass senior manager ? Display Products of Hitachi Digital Media Group. Picture Master TVs and the 6600 series TVs are HD-ready and deliver outstanding pictures, even with regular TV broadcasts, thanks to the use of an advanced technology panel. The Picture Master series and the 6600 series use Hitachi's award-winning 1024 x 1024-pixel ALIS (Alternate Lighting of Surfaces) panel for plasma screens and the LCD televisions use an advanced version of the 1366 x 768 Super IPS (In Plane Switching) panel. HD-Ready 6600 Series Televisions After the flagship Picture Master Range, the 6600 series offers customers the next best level in terms of high definition flat screen performance. Offering the same brightness and contrast levels as the Picture Master products, the 6600?s have a different look with speakers located at the base of the screen rather than alongside. Hitachi?s 3-DS sound system has also been installed, giving viewers sound that comes from all around the room, without the need for additional rear speakers. The 3-D comb filter makes a noticeable improvement to picture quality using a ?field-to-field? comparison technique to clean up the input signal, significantly enhancing the picture quality from analogue TV and composite VCR signals. For connectivity, the 42PD6600 offers three SCART connections, component video input, PC input and a HDMI port. The 37LD6600 offers two SCART connections, PC input and a HDMI port. Both sets also have component and SVHS inputs. Picture Master Televisions Picture Master televisions deliver unsurpassed colour and picture performance. Onboard is Hitachi?s advanced chipset that acts as the TV's "brain", processing the incoming signal and adjusting the picture accordingly. Its processing power helps achieve an enhanced colour palette of over 68 billion colours on the Plasma Picture Master TV, and over 1 billion colours on the LCD Picture Master TV, both of which far exceed anything available from other brands. In addition to their dedicated HDTV inputs, the Picture Master TVs offer a comprehensive line-up of conventional sockets to connect peripheral equipment, such as DVD players/recorders, VCRs and set top boxes. These include three SCART sockets, plus component, S-Video and composite inputs. Both TVs also have Digital and Analogue PC inputs for connecting to a PC or a multi-room remote controller. To make it easy to connect equipment, the TVs have a "flying" socket strip, which clips on to the side of the TV for ease of access. Multi-picture modes enable the viewer to split the screen in two vertically, to display the TV picture in one half of the screen, and teletext in the other, or the TV picture and the picture from an AV source, such as a DVD player, or the pictures from two separate AV sources. There are also 4-picture and 12-picture modes. In 4-picture mode the viewer can see the main picture, at the same time as viewing three sub-pictures down one side of the screen. If the main picture is the live TV programme, the sub-pictures can display three AV sources. Alternatively, an AV source can be selected as the main picture, with the TV picture and two additional AV sources in the sub-picture windows. In 12-picture mode, the TV displays a thumbnail image of all TV channels that are currently tuned in. There are three Picture modes - Dynamic, Natural and Cinema - for one-touch picture set-up to suit the ambient room conditions. Different picture modes can be assigned to different inputs. The audio section boasts a 1-bit digital amplifier, with Dynamic Bass control, detachable speakers, and a Matrix system to give a wider soundfield - great for movies and big sporting events. There are four Audio modes - Movie, Music, Speech and Favourite. Both TVs also come with a multi-brand remote control that can control leading DVD player and digital terrestrial television set-top box brands, plus a powered swivel stand. Controlled from the remote, the stand can position the TV anywhere within a 60-degree range to give the optimum viewing angle, whatever the position of the TV relative to the viewing position. Both the Plasma and LCD Picture Master TVs have Euro Multi-system analogue tuner.