OK guys, I need some help. I'm the proud owner of a Toshiba 36" picture frame CRT. It's only 2 years old and I'm chuffed as punch with the picture quality - however... I have always fancied getting a plasma (the chimney breast in my new house is just crying out for one), and it seems that you get a lot more for your money now, so I want to take the plunge. I've been looking for a couple of weeks, and avidly reading the comments of you wisened experts on this forum. I had pretty much narrowed it down to the Panny PW7 which at 1600 quid from AVSales is fantastic. However, I went into a local store and was gobsmacked by the beauty of the Piopneer PDP-435. I asked the guy all sorts of questions about the Panny, but he ignored it, and clearly was trying to push the Pioneer on me, as he said it P*****d all over the Panny, especially in terms of features. I also noticed it was £1000 more!! Bit of bias maybe? I'm also concerned that the PDP-435 isn't getting very good reviews, and might suffer from a noisy picture? For what it's worth, half of my viewing is Sky+ and I also watch a few good DVD's a week in the dark with a Sony DAVS-880 surround sound setup (component cables). What I want is some unbiased views in a straight comparison between the Panny and the Pio. When I go to shops that mainly sell Pannies they tell me they're the best, just like the other shops try to sell me the more expensive (Pioneer) kit. With the crummy inputs used, and the different positions in shops, it's difficult to compare next to each other. I'm very confused, and have a budget of between £2k and £3k, and although the Panny has the price advantage, the Pioneer seems to have the looks, and connectivity and a bit more futureproofing. I am going to have to channel out part of my lounge wall so that I can hide the cables, and I think I'm right in saying that the Pio would need less cables run to it, thanks to the media box. If the Panny is a much better picture, would I then need to spend a small fortune, on extra cables, boxes, etc, so that I don't have a motorway of cables running up my lounge wall? Is it worth getting a SD Panny now, and changing for a HD plasma in 2 years when HDTV is more widespread? On top of this, the Hitachi has hit the shops with rave reviews, and some people are telling me to compare the Sonys with the Pioneer at a similar price. Aaaagh, so many questions - please help!!