Hi, At the beginning of June I purchased a LG OLED55C7V. Since I have been absolutely blown away by it, the 4k content has an almost 3D feel to it, my face automatically smiles every time I turn it on. My son decided to end my fun last week when he launched a TV remote through my beloved C7. I settled with insurance but the C7 is no longer available, I couldn't even find a ex demo set, so I was forced to buy a B7. I don't like the stand as much, and I prefer the black surround of the C7, but I thought it was a decent compromise for the 'same amazing panel' I was told it was 'identical' apart from the cosmetic differences.... however. The B7 has left me cold, cosmetic differences are irrelevant, but I have noticed some differences 1. Sound, is definitely less full in sound and sounds more like it is 'behind the TV' compared to the C7 2. No question, the picture is still very good, blacks are awesome as expected from OLED, but it seems to just be a 'good picture' it seems to lack the magic & jaw dropping 3D look the C7 pleased me so much with. (I noted my settings from the C7 and duplicated them on the B7, so the differences are not settings related) Please, anyone with any information I would be so grateful to hear your thoughts. If it is somehow inferior to the C7 in terms of panel, processor...SOMETHING, I would love to know after being promised 'I won't tell the difference' I only purchased the B7 2 days ago, so still have a window to return it (and sit on my cash and wait for a C8 maybe. Thank you.