I have been reading several threads in this forum about the new LCD TVs. I have narrowed it down to the new 40" V series Sony or the 37" 9830/10 Philips. I will be connecting it to a MS Media Center 2005 PC, Elonex Artisan, which has a DVI output so I will need an adapter or converter cable. I am making the assumption there will be no issues here. Ar there any pros and cons or is it just dow to which one I think looks better. For this amount of money I don't want to ake a big mistake.