I am trying to decide between the above 3 TVs (all 32"). I use a TV for NTL cable (old Pace box with Scarts) and DVD. No games or PCs. Has anybody any experience of comparing the picture quality of the above 3 sets? From my recent tests, the Hitachi out-performs the S series - but I have not yet seen a V series. The difference in price between the V and the S/Hitachi is such, that I could afford to buy the S or Hitachi at John Lewis and receive a 5 year guaranty. If I opted for the V, I would have to buy elsewhere, without the guaranty. I guess that as new technology, large LCDs are likelier to break-down? All comparisons/review references would be much appreciated.