Bulb won't fire. Machine starts, after about 30 seconds I get a hard light on the lamp indicator. No light output at all. Fans whirring away as normal. I got no indication that the lamp was about to fail. It's only about 8 months old with about 700 hours. What do you think I should do? Try and wangle a bulb out of Sony? Rated at 2000 hours and failing at less than half. Not good in my book. If so who would I call? If Sony are going to be awkward, the best price I've found for a HS10 bulb is 212 not inc VAT ( don't pay Vat in Jersey). Anyone know of a better price? Elp!