I've ordered a Sony KDL-S32A12U HD Ready LCD screen and fancy having a go at upscaling DVDs with a dedicated DVD Player (when i get it). I'm under the impression i need a HDMI cable for optimum performance. The extent of my HC cabling knowledge is basically S-Video and RGB Scarts (video) and optical and coaxial (audio) which i believe are all analogue source whereas HDMI is digital. So ... If it's digital and it's sending the source material via a bunch of I's and O's why are HDMI cables so expensive? I can understand all the gold plated, shielded this that and the other componentry for scarts and the like but if HDMI is just transfering a pure signal why do the prices differ depending on make? If it's binary coming out then surely it's the same going in, there's nothing to degrade it in such a way?? Or am i missing something? Some HDMI cables are just silly money. Those that use them what do you use and how much was it? Sorry for the mini rant, i'm still trying to gen up on all this HD lingo and had a few questions i had to ask.