Not sure about this. I keep reading everywhere that HDMI cables should be cheap as chips with nothing between them in terms of quality, but me being me, I had to have one soon so can accept that demand outstripping supply has dictated this cable will be far more expensive at this stage. I found a shop in the states that has them in stock now and placed an order for a 5m hdmi to hdmi (hs20 to 868), all in it ended up costing me $93 inc shipping and handling. Exchange rate I managed was 1.7 ish which was nice. so at £55, have I been done over? I know its too late, but I would rather not feel like a total idiot. fractionally stupid I can cope with.