As the title suggests, prices need to drop quickly in discs to encourage more takeup of the format(s). Just by wondering around in HMV or any other high street chain is plain to see why there is not of a HD takeup by consumers. £25+ for a film - my god joe public says, i'm not paying that ! For example, in HMV last weekend they were selling discs at: 300 / dvd = £4.99 Blood Diamond / dvd = £4.99 Deja Vue / dvd = £5.99 28 Weeks Later / dvd = £5.99 Then the HD stuff: 300 / bd = £23.99 Blood Diamond / bd = £17.99 Deja Vue / bd = £17.99 28 Weeks Later / bd £23.99 It's no wonder people are not prepared to jump from DVD to HD. Then from talking to people my age at work (21-30) the majority were saying how they had purchased a flat screen tv of some sort and bought a 'HD Upscaling' dvd player to go with it, having being sold it as an extra from dixons, currys, comet etc. The fact that I work in a building of say 750 people, and i know a large pecentage of that figure, I am the only one I know that owns a HD disc Answer: 1) Better / more promotion 2) 1 format and not 2 3) Price drop on software 4) Price drop on hardware Unless there is more of the above in 2008, I think we are all wasting our monies on 2 formats that will fail to take off long-term. End of the day the majority of the public will buy on prices and not pic/sound quality ! Come on HD, get your act together !