well if I thought HD DVD was dead before, I'm certain now.
Region codes aren't there because the DVD forum thought they were a good idea, and they won't remove them because 'people don't like them'.
They are there to protect the studios sublicensing agreements, allowing them to sell the rights to distribute a version of a movie in another territory. To They have to be able to reassure that the licensee will be protected against importing from the original territory.
Now its possible that they've done research that shows everyone has a multiregion DVD player anyway, and that the amount of importing is limited and not impactful. But I can't see the studios buying that.