DVD Forum ratifies new high definition DVD system Following are the pertinent bits from full press release on the DVD Forums ratification of the next-generation High Definition DVD format, as reported by Apple on June 23rd and brought to our attention by reader Richard Jordan Apple today announced that the DVD Forum has ratified the H.264 Advanced Video Codec (AVC) to be included in the next generation High Definition (HD) DVD format. The H.264/AVC codec was jointly developed by the Moving Picture Experts Group (MPEG) and the International Telecommunication Union (ITU) and has been ratified into the MPEG-4 specification as the next-generation video codec. H.264/AVC is based on open standards and will ship in Apples QuickTime software in an upcoming release next year. Apple is firmly behind H.264 because it delivers superb quality digital video and is based on open standards that no single company controls, said Philip Schiller, Apples senior vice president of Worldwide Product Marketing. "QuickTime 6 has already topped 250 million downloads, making it one of the most successful media standards ever, and we will be adding support for H.264 to QuickTime next year." H.264/AVC is an extremely scalable video codec, delivering excellent quality across the entire bandwidth spectrumfrom high definition television to video conferencing and 3G mobile multimedia. As shown in a preview at the National Association of Broadcasters convention in April, video encoded at full high definition resolution (1920x1080 24p) was played back between 6.8 and 8 Mbps on a dual-processor Power Mac G5 delivering full HD quality at up to half the data rate of MPEG-2."