I have the same Sony TV running MI3 and King Kong on my Xbox HD Drive. First thing I watched was MI3 in 1080p over (Official MSoft) VGA - as this was my first experience of HD video I wasn't that impressed with the jump from SD. Pictures seemed a bit dull and not as crisp or wow factor as I was expecting.
Switching to (Official MSoft) Component at 1080i everything bursts to life - the same scenes look far more vivid with greater clairty and depth.
I'm keen to get my VGA and Component settings tweaked to get them looking better - can you help out your settings advice JJ?
FYI my Component settings from playing around are:
Backlight 3
Contrast 55
Brightness 45
Colour 52
Colour Temperature Neutral
Sharpness 7
Noise Reduction Off
Colour Space Normal
Clear White Low
All other Advanced Settings are Off
VGA settings are
Backlight 2
Contrast 53
Brightness 46
Colour Temperature Warm1
Many thanks in advance