HD adverts?

Discussion in 'Satellite TV, Sky TV & FreeSat' started by Scapegoat, May 6, 2007.

  1. Scapegoat

    Scapegoat
    Well-known Member

    Joined:
    Nov 19, 2004
    Messages:
    2,638
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    86
    Location:
    Leeds
    Ratings:
    +137
    Are there any yet? Not really bothered as I FF through them, but just wondered if anyone had started them yet.
     
  2. remlap

    remlap
    Active Member

    Joined:
    Apr 8, 2006
    Messages:
    791
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    28
    Ratings:
    +65
    SONY Bravia advert on all HD programming on Anytime is in HD.
     
  3. remlap

    remlap
    Active Member

    Joined:
    Apr 8, 2006
    Messages:
    791
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    28
    Ratings:
    +65
  4. Looeewoo

    Looeewoo
    Active Member

    Joined:
    May 12, 2006
    Messages:
    477
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    31
    Location:
    Edinburgh
    Ratings:
    +34
    I wonder if the advertisers will stipulate a minimum bandwidth for showing their products - would you spend money on a 1080 HD ad to have it shown at old HD Movies 2 quality?
     
  5. Dodgey

    Dodgey
    Guest

    Products Owned:
    0
    Products Wanted:
    0
    Ratings:
    +0
    I work in Advertising and as a general rule, the clients are not in the least bit interested in the presentation, it's the content/concept they value. Notice how hardly any ads have good surround?

    They just want to get a message across, to the right people,at the right time.
     
  6. WATTS

    WATTS
    Active Member

    Joined:
    Mar 16, 2007
    Messages:
    863
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    31
    Location:
    Black Ops
    Ratings:
    +50
    Thats all fair and good but ignoring features like dolby 5.1 surround in an advert seems such a wasted chance because there are plenty of people with DD. What an unique way to catch potentiel customers attention, a spooky sound from the rear, a panning jingling effect, im sure you get the idea.
    5.1 surround would even mix down into 2ch stereo for those people that dont have DD just yet.

    Or

    You could use the rear speakers on a surround advert to cleverly put subliminal messages across to the viewing audience... :D
     
  7. Dodgey

    Dodgey
    Guest

    Products Owned:
    0
    Products Wanted:
    0
    Ratings:
    +0
    Oh I agree entirely mate - I don't have any influence over these things (I'm an IT Director). I just watch the process happening, and all the real work seems to go into the actual ideas. Once the client signs off, it's in the hands of the TV/production people and then it's down to how much enthusiasm they have for this kind of thing.

    heheh - just thought - you could have an ad for security systems, and while it's on, have the sounds of someone breaking into your house coming from the rear :---)
     
  8. Hi-Def

    Hi-Def
    Active Member

    Joined:
    May 17, 2006
    Messages:
    1,220
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    48
    Location:
    Coventry
    Ratings:
    +42
    exactly what would make an advert stand out

    i dont think we can expect more than the odd few HD adverts becuase most adverts are tacky anyway lol

    how many of them actually justify the kind of budget HD needs at the moment

    also dont most of these smaller companies making low budget adverts use the cameras sold on by largers ones which are upgrading

    its like all the new Sat channels most of there equipment is 4:3 becuase thats what they brought from other channels which were moving onto 16:9
     
  9. Dodgey

    Dodgey
    Guest

    Products Owned:
    0
    Products Wanted:
    0
    Ratings:
    +0
    Don't know about using older cameras - we use none! :) - generally advertising agencies (we are called agencies not companies - god knows why) don't shoot their own adverts, by the time an Ad comes to the production stage it's all done outside the agency with 3rd party camera crews, director, etc etc (we do use our own directors, but when it's a major production you use the specialists to hand in whatever field it may be). The project leaders supervise and co-direct the production from there-on.

    I work for one of the worlds top 10 Agencies (think Pentium men (not any more), Peugeot, Citroen, Calgon, Jag, Volvo, Finish, Cadburys, to name a few) and the only cameras we have are for research shots and internal work. A couple of no-frills Beta-Cams.

    Our in-house edit suite consists of 4 Apple Macs.

    All the "real" A/V work is done outside the agency.

    Don't know about the "cheapo" ad-boys - you know - like the ads for personal debt consolodation etc. They could use a pinhole camera and it'd make no odds :p

    Give me half hour and I'll ask the TV department what's the deal with HD.....
     
  10. Dodgey

    Dodgey
    Guest

    Products Owned:
    0
    Products Wanted:
    0
    Ratings:
    +0
    Well I have an answer for you - hardly anyone shoots any ads in Hi-def - purely because practically none of the stations broadcast their commercials in high-def - not even the hi-def channels. They use separate systems for the commercials.

    The answer upon querying the head of TV in my agency regarding "even HD channels?" was - "I'm not aware of any channels that broadcast their ads in HD, nto even the HD channels on Sky".

    Some major productions are nwo being shot in HD for future proofing, but it's very uncommon as the costs are indeed very high and as practically no, if not none, of the stations are broadcasting the ads in HD it's a waste of money at the moment. PLus of course - even if some channels show the odd HD ad - what percentage of the population is going to see it in HD?

    Also bear in mind when we shoot an ad - it can often be shown with dubbing all over the world. Ads are of course regionalised and sometimes completely different, but a lot use the same video footage globally and that instantly makes the % of market able to see them in HD a tiny tiny %.

    One assumes when HD TV production becomes mainstream and the cost difference negligeble, then we'll see lots of HD ads - but I imagine thats a looong way off.

    I for one use the FFW button a lot so it makes no odds. Not like I've not seen them before ;-P
     
  11. WATTS

    WATTS
    Active Member

    Joined:
    Mar 16, 2007
    Messages:
    863
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    31
    Location:
    Black Ops
    Ratings:
    +50
    Out of interest how does one go about getting into being an IT Director / Advertising. What sort of qualifications would be neded knoledge etc?
    I have always been interested in this area but never known what i need to do to fast track my career to the next level. What are the pay structures like if you dont mind?

    Presently i am a website designer with knoledge on media, sound and a few other bits n bobs so could you suggest anything of help?

    Thanks.
     
  12. Kevo

    Kevo
    Well-known Member

    Joined:
    Aug 23, 2001
    Messages:
    5,478
    Products Owned:
    1
    Products Wanted:
    0
    Trophy Points:
    86
    Location:
    Manchester
    Ratings:
    +177
    No but they DO crank the vol up in the ad breaks and also the PQ is always far better than the actual progamme (artefact free even!).

    So there MUST be some interest in the presentation.
     
  13. Dodgey

    Dodgey
    Guest

    Products Owned:
    0
    Products Wanted:
    0
    Ratings:
    +0
    No probs - I'll break it into 2 parts.

    1) IT Director - I started as a techie support in a small company, became IT manager by default as it grew. Took on a few more IT Manager roles in different companies (I'm good at it and broad experience, common sense, good tech and people management is key).

    Easiest way to get a foot on the IT manager ladder is to run a one man show for a small company. As long as you have a good grasp of technology and are capable of seeing what the users/company want/need rather than what technology you think they should have then you will do well. Its a customer service kind of mentaility. The bottom line is money - you are there to make their business run more efficiently.

    You need to be able handle responsibility - that means putting your hands up/working 72 hours straight when your mail server goes down and taking the heat.

    All of this can be learnt as you go along - no other way I know lol. Same with people management - that's the hard bit but again, you learn.

    As you gain jobs with team members you just have to deal with it. I remember my 1st job with a staff of 3 - daunting only for the 1st few days. People respect why you got the position in the 1st place so it's not as hard as you may think.

    I have no qualifications and look for NONE in anyone I recruit. I want common sense and a "can do" attitude. Common sense is like gold dust. Honestly lol. I recently interviewed about 20 poeple and none had any kind of spark that attracted me.

    Same to a large degree with technical knowledge. The right type of person can learn anything thrown at him/her if they are into tech.

    I got a job as head of operations based on convincing them i could learn to use unix and cisco quickly. It took me 2 weeks to get a good enough grasp as I found it challenging and intersting. I had no unix (linux) or cisco (firewall and switching) before that and it was a pre-req.

    IT managers cap at about £45-50k in London (there will be exceptions ofc).

    I gained IT Director by joining a company as IT Manager, then taking over the responsibility for the IT for 3 or 4 of their partner/daughter companies over a 3 year period. People asked me for advice (from the other companies) and over time, it was officially recognised that I was overseeing them all. They have their IT Managers/senior support, but I advise their board members and have overall authority (final say on decisions and costs).

    I won't discuss my salary, it's a fair whack more than a manager :) - won't ever make me a rich man but i don't go without!

    2) Advertising - that's an intersting question - I worked for a dot-com for a while and after that (co. got sold) decided I could never work for a "boring" company again - I took a £15k pay drop to work in an Ad agency as a subcontractor (as their IT manager). We got on very well, the agency bought me out of my contract and we then bought all my team out. And here I am :p

    My advice it to search jobsearch for IT manager jobs and apply! :) - if you have the confidence and a good tech grasp you should be fine!
     
  14. jimdove

    jimdove
    Standard Member

    Joined:
    Aug 5, 2006
    Messages:
    90
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    8
    Ratings:
    +1
    giz a job :)
     
  15. mrben

    mrben
    Active Member

    Joined:
    Dec 13, 2006
    Messages:
    83
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    11
    Location:
    Edinburgh
    Ratings:
    +5
    If he's getting one, I want one too!!:)
     
  16. fredsie

    fredsie
    Active Member

    Joined:
    Nov 10, 2006
    Messages:
    1,227
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    66
    Location:
    Liverpool
    Ratings:
    +108
    If I were a client of an advertising agency, I wouldn't be at all interested in a proposal which to any extent relied on a technical feature only effective on a minority of the audience (sound of guy breaking in via rear speaker). The only good concept for me would be one which would definitely reach everyone who saw it, no matter how poor their kit.
     
  17. Hi-Def

    Hi-Def
    Active Member

    Joined:
    May 17, 2006
    Messages:
    1,220
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    48
    Location:
    Coventry
    Ratings:
    +42
    depends what your flogging really doesnt it

    i mean sony do a HD advert for there HD products

    the rest of the manuafactuers should be doing exactly the same selling HD products in HD adverts

    Also adverts for upcoming events/programmes on sky should be in HD

    plus even if they took the time to make breathtaking presentations in HD and DD5.1 people watching in SD can still see it and in stereo if they havent got a 5.1 system
     
  18. Dodgey

    Dodgey
    Guest

    Products Owned:
    0
    Products Wanted:
    0
    Ratings:
    +0
    I think Sony are mainly showcasing - I mean 99% of people will see the Bravia ad in SD - The ones seeing it in HD will either have HD already (and almost certainly bought recently - so not in the market for changing) or in a shop window - in which case a demo is far more effective.

    Not sure I can see the effectiveness of selling HD TV's with HD ads - I mean, lets face it, you miss your entire audience at this early stage in the game
     
  19. remlap

    remlap
    Active Member

    Joined:
    Apr 8, 2006
    Messages:
    791
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    28
    Ratings:
    +65
    The ford advert is now on Mrs Doubtfire on Anytime before and after the movie, extended after wards.

    Check it out, its fantastic ad, even if you dont want to watch the film.

    Its probably on Scary Movie 4 as well.
     
  20. WATTS

    WATTS
    Active Member

    Joined:
    Mar 16, 2007
    Messages:
    863
    Products Owned:
    0
    Products Wanted:
    0
    Trophy Points:
    31
    Location:
    Black Ops
    Ratings:
    +50
    Thanks for the info Dodgey. ;)
     

Share This Page

Loading...