Have Sony lost the corporate plot? I have for most of my adult life been a fan of Sony products, and whilst I hate to see anyone losing their jobs, the announcement of 10,000 posts being shed by Sony along with15 out of 65 manufacturing plants either being sold or closed is surely no surprise. I just cannot understand their philosophy, they seem to have sleep walked to almost disaster over the last seven years or so. Management have been arrogant in their belief that they could put a Sony badge on almost anything and not only would it sell, but sell for a hefty premium because of the Sony logo. Well no more whilst Sony marketing have been sitting on their big fat corporate laurels, their competitors have been working hard to bring stylish reliable quality products to the market, and more importantly been selling those products at a price that the market is willing to pay for them. There has been a shift in consumer demand over the last decade, we are now just as concerned about price as by branding and are no longer willing to pay over the odds for what used to be that all important badge. In their press statement yesterday the Sony CEO said Sony would hit back with aggressive marketing and will work hard to regain the trust of customers we shall have to wait and see. In the meantime what do others think?