I mean really, after 5+ years in the market for LCDs Sharp announce thier fantastic new LCDs that support native 540p. Their only 37 LCD on the market right now (i.e. available to actually buy- 37GA5E ), in the UK does not even sport a HDMI port and therefor for all intensive purposes is NOT HD ready. They do this amid fanfare just 4 months before the UK finally catches up with the rest of the western world with 1080i. Meanwhile those great and well-known innovators 'BENQ' beat Sharp to the post with an affordable (newsflash - the 45 inch ti is not affordable), 1080p screen the DV3750. In the states 1080p screens are popping up all over lead by Westinghouse (which is effectively a British owned company!!!!). Has the world gone mad? Come on Sharp, you supposedly lead the way for LCD- but all you can provide us are overpriced, compromised LCDs for HD - none of you screens are even native 720p, while our first promise of HD tramsmission is specified at 1080i, and your response is to finally provide proper support for a format overdue for the scrap heap. Simple fact is - I'd love to buy a Sharp - its a solid brand and the TV's look great - but the flawed specification is just not forgivable at these price points, am I the only one who thinks we should be offered screens around the 2K mark that have the right ports on them and support the resolutions we are likely to use our investment on in the next 2-3 years. Glad I got that off my chest. I'll get back in my hole now and wait another 6 months for something actually worth 2 grand to appear on the markt.