You can already buy a 55" OLED TV for £3300, down from £8000 at launch just over six months ago, and the price is continuing to fall very rapidly.
I have to agree with vism, in that this article feels a little behind a rapidly moving curve. LG are preparing to release 4K versions of their OLED sets in 55", 65" and, a little later this year, 77" sizes. At that point, it won't be a case of choosing between 4K OR OLED, but instead the question, 'Do you want a standard 4K set, but with all the added advantages the superior OLED tech offers over LED?'
And here's the thing - from all that I've read it needn't cost more. In fact, the component costs of an OLED should actually come to LESS than an LED set. The problem has been in mastering the manufacturing process, but LG seem to be well on their way to doing this. Their yields were reported to have jumped up above 70 per cent several weeks ago, and their confidence is shown by readying a new $650 million manufacturing facility in South Korea to start up in the second half of this year (which I anticipate will help to further drive down already plummeting prices).
For what is essentially a brand new form of TV technology, OLED is suffering surprisingly few teething troubles (no more than you'd see for any new conventional LED set), and LG certainly seem to be throwing their full confidence behind it.
Even more intriguing are the reports from South Korean press that LG are going to start providing their panels to Sony and Panasonic - offsetting their own financial risk and allowing them to stay in the OLED market while they work on developing their own proprietary approach.
All things considered, I remain very confident in OLED as TV tech. As it stands, it's available now for a price I'm willing to pay. So even if production was called to a halt, I'm comfortable knowing my next TV will be OLED.
Desk