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Thought about it - as an challenge as I already have a 42PX60 - too busy at the moment anyway.
But my advice would be to go to JL in person with all the details printed off and show them the colour of your money.
Another way - with more hassle and requires some cashflow - is to buy the thing at the JL price and get a PM post puchase. First double check that their 28 day no quibble return clause still applies to TVs!
If they refuse a PM just tell then to stick their "Never Knowingly" and ask them to collect the plasma for a refund. I would go as far as to not even open the packaging until you get their decision.