Netflix is testing a new 'Ultra' tier of service
"Oh you have a 4K TV, Heres a great new 4th tier "ULTRA" package above the "Premium" you have now"
"What does it do you Ask?"
".....Um, well uh, its what you have now and its more expensive, and we've introduced a new service below thats um only 4k but at the price you are paying right now, but actually thats just for two screens ratehr than 4, so um...
YEAH"
"Oh you have a 4K TV, Heres a great new 4th tier "ULTRA" package above the "Premium" you have now"
"What does it do you Ask?"
".....Um, well uh, its what you have now and its more expensive, and we've introduced a new service below thats um only 4k but at the price you are paying right now, but actually thats just for two screens ratehr than 4, so um...
YEAH"