Obviously, living in Airdrie, Scotland, I didn't hear the program but I would be willing to bet that it's Film Camera Production - haven't some of the retailers already said that they're going to stop selling them?
As for film, there are still millions of film cameras in use around the globe and I cannot see Fuji, or any other company for that matter, cutting themselves off from that market for a number of years yet.
Cheers,
Martin.