I am interested in installing a TV aerial on the roof (as loft aerials for freeview are not too good apparently) as I only currently have a Sky minidish due to it being a new house. I've never paid for an aerial in the past though, so was shocked to see my neighbours receipt from Skyforce www.actionaerials.com for £470 or so, for: DMX5 Aerial (£148 fitted with 6' mast & 6" faceplate) Amp & PSU with distribution to 5 rooms - £80 Sky distribution add on - £forgot Cabling run to 4 rooms - £100 Something else - £forgot Total inc VAT - £470 Is this a normal price? or even cheap? or expensive? I just assumed for me to get the same thing it would be half this price, wondering if I was being very naieve now and needed to wake up and smell the coffee! I can cable the rooms myself and buy the amp and connect that up, but are aerials and installation usually as much as £150? cheers PS the neighbour was very impressed with Skyforce install, saying they didnt oversell him what he didnt need, were very helpful and professional and did a top quality service, so a free plug there!