Freeview - The Box and the name.

Discussion in 'Freeview & YouView' started by MonkeyDonkey, Aug 23, 2002.

  1. MonkeyDonkey

    MonkeyDonkey
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    I was just looking on the Guardians site and came across these few bits.

    The first one from Spanking the monkey,

    August 20:
    BBC gives itself a bad name
    Congratulations to the marketing bods at the BBC and Sky for the fantastic name they came up with for their new digital telly platform... Freeview. Brilliant! You can just imagine the scene as the punters queue up in Dixons. "Can I have one of those Freeview boxes please?" "Yes sir, that'll be 99 quid." Eh? Granted, it's a better name than On Digital or Squarial, but Monkey has an even better suggestion for BBC bosses - plan your relaunch and re-branding now.

    http://media.guardian.co.uk/diary/story/0,7540,580065,00.html

    And the second suggesting The Box may be the music channel.

    http://www.guardian.co.uk/business/story/0,3604,777995,00.html
     

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