"Setanta Sport, a pay-tv sports network presently available on Sky and Freeview, are currently in discussions with Freesat. They are considering allowing access to their channels through Freesat, free of charge, with income coming from advertising only.
This would be a huge boost for Freesat as Setanta is seen as an important package for keen sports fans, with a proportion of english football and world golf, plus many other sports.
Whilst an interesting prospect, Setanta will have to put significant investiment into making their channels available FTA on Freesat, whilst continuing to supply to Sky customers by subscription only.
The discussions are in very early days, theres no way Setanta would take such a move now, but the future would certainly look interesting if Freesat can place agreements with such channels."
Setanta were rumoured to be pushing freesat to allow a CI slot to be included in the specification of the freesat, the rumour on that blog would appear to be linked to that. I think there is absolutely zero chance of Setantas subscription channels going FTA on freesat. There is a chance Setanta Sports News could join freesat - it is already FTV on Sky but this would depend on whether they have any "rights issues" on their news programming and need to move to Astra 2D to get round that. They would certainly have to find room for their 9 subscription channels on Astra 2D to cover their "rights issues" on those channels. All this spells out to me that there is zero chance in the next couple of years.
Indeed it was interesting reading, but I'm not sure I can take it seriously unless we hear Freesat or Setanta talking about it themselves.
It has always been my opinion that for Freesat to rival Sky as a genuine alternative, they would have to become 'Paysat'. If they can pull this Setanta rumour off, that would be a way to bring premium material to the platform. I can't see it myself though, as it would appear that advertising revenue alone will not support the budget for program aquisition.