I got this new Sony 50Hz 28-inch set yesterday. It's so new I haven't yet found any sort of review anywhere, so I thought I'd post this. I got it for £499 from Comet packaged with a DVD player. Argos have the same deal, but none in stock. The TV alone can be got for £399 from online stores. The set looks absolutely gorgeous - pure silver with a very stylish winged appearance. As this is my first w/s TV I can't be too definitive about the picture quality, but I've got no complaints as yet. Of course being 50Hz it is less likely to have any issues - that's why I decided against 100Hz! The virtual dolby sound is good, too. 2 scarts only though. So - a thumbs up from me, though I'm not qualified to give a comparison with other sets. Hope this is of interest to some, and if you've any questions post them here and I'll try and answer.