Just thought I would let everybody know that I have finally decided and purchased an LCD TV. The two options I narrowed it down to were the PHILIPS 23PF9946 & the SONY KLV-L23M1. I went to my local John Lewis where they were both side by side so I could get a great idea of them both. I set both of them up identically with picture contrast, brightness, sound volume etc and in my opinion the PHILIPS blew the SONY away. The picture quality on the PHILIPS was far superior than that of the SONY. I could not believe this especially as this particular SONY model has the WEGA ENGINE SYSTEM in it which did not make that great a difference. Also I found that the PHILIPS'S sound volume was tremendous. Once again the SONY failed to deliver especially as it has more powerful speakers. You can guess where all these positives for the PHILIPS and negatives for the SONY led my decision in the one to purchase. I went for the PHILIPS £695.00 with a free 5 year guarantee and free delivery. I will receive this on Tuesaday and will post an update once set up at home just to let you all know if it is as great as it was in the shop. If anybody has any comments on this I would be interested to read them.