I either hit a movie channel for a few mins or put up the planner page ...There has always been regulation about how loud adverts can be compared with regular programming. The advertisers got round it by messing with the audio so that electronic analysis gave no overall difference in sound level, but to a human ear it sounded louder.
It seems that this is a revision of the existing code to take into account the 'subjective loudness'. Might be hard to enforce though.
From CAP website:
"Advertisements must not be excessively noisy or strident. The maximum subjective loudness of advertisements must be consistent and in line with the maximum loudness of programmes and junction material. "
I have to admit, my solution was better. Give up watching commercial TV
I wonder what percentage of the population don't watch adverts because of Sky+? If I was putting an advert on Sky, I would ask them for a reduced rate as they have invented something which is designed to fast forward through the adverts ....I haven't watched an advert for ages. I usually watch TV thats all ready recorded on SKY+ of flick over to a music channel for 3minutes.
The nanny state strikes again.
Its still the nanny state to coerce broadcasters by regulation instead of letting the market decide.i dont think its a nanny state so much but what the majority of the general public want and have wanted for a long time.
Your problem isn't the volume levels it's the fact that your watching the BBC. Load of crapAbout time. I find too many ads are just too damn loud. Also, it is not just ads. Put something on like something from the BBC with a studio audience and it is deafening at normal volume levels.
Aye, the clapping audience on Question Time is usually louder than the panel speaking. It's just plain stupid.About time. I find too many ads are just too damn loud. Also, it is not just ads. Put something on like something from the BBC with a studio audience and it is deafening at normal volume levels.