I currently use CD-Wows DVD rental scheme ( they use Lovefilm for their rental service ) I got into this dispute because after returning 2 DVD's i found myself waiting not one, not two, but three days before my new ones shipped out and the reply from customer services which i include here made me realise they are actually using false advertising to sign up customers. Apparently we are all subject to a "fair use" policy, surely this contradicts the unlimited DVD rentals part of their scheme as how can you have unlimited DVD rentals and be subject to fair use policies, i now know they deliberately hold back sending DVD's as i have a queue of over 60 titles and after flying back over half a dozen strongly worded emails i finally got one back stating i'm subject to a "fair use" policy, but the thing is that the most DVD's i ever rented in a week was 5 titles although i returned within a week so technically it might go down as 8 ( if they had shipped them to me which they didn't ) Here's some correspondence from them and some replies i gave em. :Their email to me: Thank you for your email. When you emailed us last week I did explain to you what was happening, this has not changed & this is how our service will continue to operate, when we receive your discs back our system will assign your next available dispatch date & that is when your next discs will be sent. Should you require any further information please do not hesitate to contact us again. Kind Regards, :My Reply: One more thing its been 2 days since the dvd's were returned and you have the nerve to only send ONE OUT to me, that is not the level of service i expect from any company offering dvd rentals under an unlimited banner, so basically let me be as polite as i possibly can and tell you to shove your rental service where the sun doesn't shine...... have a good day :Their Email to me: Thank you for your email. I am sorry you are unhappy with my responses. You have asked me how our service works I have told you exactly how this service works I have not fobbed you off I have given you the facts as they are. his is the service you signed up for & the service you are receiving, our fair use policy as explained earlier can be found here http://dvdrental.cd-wow.com/howitworks.php?SID=35d6469ec4aba5ea8060f1ad679319c6 Should you require any further information please do not hesitate to contact us again. Kind Regards, :My Reply: this contradicts the very basis of unlimited dvd rentals and you are a hypocrite if you expect me to swallow such words. Fair use policy ? are u trying to say i am not using your service fairly ? what exactly do u consider fair service ? 3 dvd's a week ? i consider unlimited dvd rental to mean UNLIMITED and to hell with your fair use policy, this confirms what i originally thought and that is you are holding BACK sending dvd's until it suits you, that is breaking the law and isn't what i signed up for i am forwarding your emails and correspondence to trading standards and i will be cancelling my account with you after this month is up. There were several more but after i stated i was cancelling my account i just got a formal reply stating how to do it, if anyone works at the Trading Standards offices and loves home cinema then perhaps they can reply on this thread because i think deliberately holding back DVD's when you are on an unlimited DVD rental scheme ( and quoting "fair use" policy at the customer ) is abysmal service and surely this is breaking the law and the wording should be changed immediately to reflect the fact its not an unlimited DVD rental service and restrictions do apply.