Bought a Canon Powershot A80 a week or so ago. I had it on 9 months interest free and essentially walked out of the store without paying a penny. When i realised that they do price matching I went in after searching for a cheaper price and they said they would honour it, despite me forgetting my paperwork, I was asked to return with the documentation as soon as. Went in today with all the relevent stuff and realised that they themselves had reduced the price further, ie less than my pricematch price........after mentioning this they agreed to pricematch against themselves even though they had only just reduced the price. I saved myself over £50 Service was slow, but we got there in the end and i'm a happy chap!