I know it's a bit late, but has anyone else been to the Euro1080 website and read the press release? About the Main Channel is going to be known as HD1. I found it interesting that September is the real Kick Off date for the channel, and how in December 5 languages are going to be available. I emailed them and got a very quick reply to my query, which was what sort of content is going to be shown? eg TV Shows such as Smallville, Enterprise,Alias all of which are shown in HiDef in the USA, films, sports etc. I asked about the Olympics as well, and this will not be shown due to license rights. I pointed out the not showing matches from Euro 2004(even a day later) was a missed marketing opportunity. Any comments?