Hi, just a quick question really, I know lcd sets do suffer from a certain amount of motion blur and I factored this when deciding to opt for an lcd set rather than a plasma earlier on in the week. I have the Sammy 40R73BD and am really pleased with it. I did notice a bit of screen blur when watching Superman Returns last night, don't get me wrong I'm not complaining about it as it was hardly noticeable. It did get me wondering though if you do happen to have a film on that suffers due to this is there a setting that can help combat it such as turning sharpness or contrast down or does turning brightness up work? I'm sat in work at the moment (hence why I am not actually trying these things out on my set) and it's just one of those things that in my boredom I've thought of. Any thoughts would be gratefully recieved.