I don't really for see a 65" OLED below £4K within the first 6 months of release, in hoping people see a 65" OLED for £2.5k as a bargainI would price on the high side and let it find its market price. It depends how quickly you want to shift it. The thing that would kill its resale value is a cheap 65" 2016 model (should a price drop happen quickly).