This is a short comparison of two DVI cables that I have. The first is the standard cable that came with my PC. The second is a recently bought IXOS AV cable. First impressions about the cable: The IXOS is a far more rigid cable and I don't think it's down to the fact that it has an 8mm diameter cable compared to the 7mm computer cable. More likely it's to do with the internal construction. The terminals look identical & suspect that they are manufactured by the same company. The outer shielding has a different design but looking at the quality of the casting on the terminal and pressing I think I can safely say that they are indeed the same. The IXOS has a 24k gold coating and when plugged into the DVD player & projector it felt noticeably tighter verging on an 'interference fit'. Both cables seem to be directional with the IXOS having arrow heads printed on the PVC sleeving and the PC cable having 'PC' printed on one terminal end. The PC cable is 18pin & the IXOS is 24 pin - assume the additional six are earths! That should help the PQ. I also happen to like the colour of the IXOS, being dark silver - looks nice with my set-up. Secondary impressions: Too follow - will be viewing some movies tonight to hopefully see an improvement!